I am currently a Senior UX Designer at Amazon Web Services, where I help define emerging design patterns for complex cloud products.

From AI-assisted workflows to hybrid cloud infrastructure, my work centers on reducing friction and bringing clarity to some of AWS’s most business-critical services like EC2, VPC, and EBS.

Before Amazon, I founded Threshold, a three-sided marketplace that helped performers host live events in their fans’ homes and businesses. I led the company from concept to launch, shaping product vision, brand, customer research, go-to-market strategy, and the end-to-end experience.

Earlier in my career, I spent over a decade at agencies in Seattle and Spokane, leading teams and delivering work for companies like Netflix, Disney, HBO, Microsoft, Intel, Deloitte, and Booking.com.

Highlights include collaborating with Wieden+Kennedy on Booking.com's "Booking Yeah" campaign, contributing to Microsoft's "Cloud Power" launch alongside Deutsch NY, and developing the visual language for Pat Gelsinger's VMworld keynote speech.