About

About

I am currently a Senior UX Designer at Amazon Web Services, where I help define emerging design patterns for complex cloud products.

From AI-assisted workflows to hybrid cloud infrastructure, my work centers on reducing friction and bringing clarity to some of AWS’s most business-critical services like EC2, VPC, and EBS.

Before Amazon, I founded Threshold, a three-sided marketplace that helped performers host live events in their fans’ homes and businesses. I led the company from concept to launch, shaping product vision, brand, customer research, go-to-market strategy, and the end-to-end experience.

Earlier in my career, I spent over a decade at agencies in Seattle and Spokane, leading teams and delivering work for companies like Netflix, Disney, HBO, Microsoft, Intel, Deloitte, and Booking.com.

Highlights include developing the visual language for Pat Gelsinger's VMworld keynotes, contributing to Microsoft's "Cloud Power" launch alongside Deutsch NY, and collaborating with Wieden+Kennedy on Booking.com's "Booking Yeah" campaign.

I hold a BS in Graphic Design from Arizona State University (Summa Cum Laude) and a BA in Philosophy from Northwest University (Magna Cum Laude).

I am currently a Senior UX Designer at Amazon Web Services, where I help define emerging design patterns for complex cloud products.

From AI-assisted workflows to hybrid cloud infrastructure, my work centers on reducing friction and bringing clarity to some of AWS’s most business-critical services like EC2, VPC, and EBS.

Before Amazon, I founded Threshold, a three-sided marketplace that helped performers host live events in their fans’ homes and businesses. I led the company from concept to launch, shaping product vision, brand, customer research, go-to-market strategy, and the end-to-end experience.

Earlier in my career, I spent over a decade at agencies in Seattle and Spokane, leading teams and delivering work for companies like Netflix, Disney, HBO, Microsoft, Intel, Deloitte, and Booking.com.

Highlights include developing the visual language for Pat Gelsinger's VMworld keynotes, contributing to Microsoft's "Cloud Power" launch alongside Deutsch NY, and collaborating with Wieden+Kennedy on Booking.com's "Booking Yeah" campaign.

I hold a BS in Graphic Design from Arizona State University (Summa Cum Laude) and a BA in Philosophy from Northwest University (Magna Cum Laude).

Work

2022-Present

2022-Present

Sr UX Designer, Amazon

Sr UX Designer, Amazon

2018-2022

2018-2022

Founder/CEO, Threshold

Founder/CEO, Threshold

2017-2018

2017-2018

Creative Director, Seven2

Creative Director, Seven2

2015-2017

2015-2017

Art Director, Electric Pen

Art Director, Electric Pen

2007-2015

2007-2015

Graphic Design, Buzzbee

Graphic Design, Buzzbee

Skills

Design

Design

Figma, FigJam, Framer. Webflow, Storybook, Zeroheight, Tailwind, GitHub, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Affinity Suite

Figma, FigJam, Framer. Webflow, Storybook, Zeroheight, Tailwind, GitHub, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Affinity Suite

Research

Research

UserTesting, Maze, Hotjar, Dovetail, Qualtrics, Mixpanel

UserTesting, Maze, Hotjar, Dovetail, Qualtrics, Mixpanel

Ai

Ai

ChatGPT, Claude, Gemini, Perplexity, Cursor

ChatGPT, Claude, Gemini, Perplexity, Cursor

Project

Project

Jira, Notion, Asana, Slack, Miro, Loom, Github, Gitlab

Jira, Notion, Asana, Slack, Miro, Loom, Github, Gitlab