Hello.
Hello.
I'm Peter Nelson, a design leader with 20+ years experience across enterprise platforms, startup founding, & creative direction. I build elegant solutions to complex problems—shipped with empathy & care.
I'm Peter Nelson, a design leader with 20+ years experience across enterprise platforms, startup founding, & creative direction. I build elegant solutions to complex problems—shipped with empathy & care.
Clients
Clients
Kindness
Kindness
"Peter is that rare combination of human-first instinct and systems-level practice. His impact is clear and quantifiable and his enthusiasm is infectious, making him a natural leader…he's the sort of designer that cares as much about the people around him as he does his craft."
Matthew Epler
Principal Product Designer, Onebrief
"Peter is one of those rare designers whose talent is immediately obvious but whose impact goes far beyond what’s visible on the screen. His eye for design is impeccable. But what truly sets him apart is the way he works: with rigor, intention, and a genuine respect for the people around him."
Akshata Ketkar
Sr Technical Product Manager, AWS
"Peter led across product design, UX/UI, product research, and informational studies with a strong focus on customer outcomes…his contributions materially improved both the speed and quality of our research outputs, helping the team move faster and with better-informed decisions."
Tyler Fleckenstein
Engineering Manager, AWS
"One of the most talented and intentional designers I've ever had the privilege of working alongside. What makes Peter rare is the depth of his design intelligence. His range is extraordinary…consistently demonstrating he can operate at any altitude."
Jonathan Nelson
Director of Marketing, Ministry Brands
"Peter has been a mentor and an inspiration to me since we met. He has always been eager to help and provide feedback…when he's assisted me on projects his work has always been stellar and on point. I would highly recommend him!"
Teysia Parks
Art Director, Salesforce
"The stuff we work on is notoriously technical but Peter has this way of taking really messy, complex infrastructure problems and turning them into something that actually feels intuitive for the user…he's honestly one of the best designers I’ve partnered with."
Parag Nandi
UX Designer, AWS
"Peter is that rare combination of human-first instinct and systems-level practice. His impact is clear and quantifiable and his enthusiasm is infectious, making him a natural leader…he's the sort of designer that cares as much about the people around him as he does his craft."
Matthew Epler
Principal Product Designer, Onebrief
"Peter is one of those rare designers whose talent is immediately obvious but whose impact goes far beyond what’s visible on the screen. His eye for design is impeccable. But what truly sets him apart is the way he works: with rigor, intention, and a genuine respect for the people around him."
Akshata Ketkar
Sr Technical Product Manager, AWS
"Peter led across product design, UX/UI, product research, and informational studies with a strong focus on customer outcomes…his contributions materially improved both the speed and quality of our research outputs, helping the team move faster and with better-informed decisions."
Tyler Fleckenstein
Engineering Manager, AWS
"One of the most talented and intentional designers I've ever had the privilege of working alongside. What makes Peter rare is the depth of his design intelligence. His range is extraordinary…consistently demonstrating he can operate at any altitude."
Jonathan Nelson
Director of Marketing, Ministry Brands
"Peter has been a mentor and an inspiration to me since we met. He has always been eager to help and provide feedback…when he's assisted me on projects his work has always been stellar and on point. I would highly recommend him!"
Teysia Parks
Art Director, Salesforce
"The stuff we work on is notoriously technical but Peter has this way of taking really messy, complex infrastructure problems and turning them into something that actually feels intuitive for the user…he's honestly one of the best designers I’ve partnered with."
Parag Nandi
UX Designer, AWS
"Peter is that rare combination of human-first instinct and systems-level practice..his impact is clear and quantifiable. His enthusiasm is infectious, making him a natural leader…he's the sort of designer that cares as much about the people around him as he does his craft."
Matthew Epler
Principal Product Designer, Onebrief
"Peter is one of those rare designers whose talent is immediately obvious but whose impact goes far beyond what’s visible on the screen. His eye for design is impeccable, but what truly sets him apart is the way he works: with rigor, intention, and a genuine respect for the people around him."
Akshata Ketkar
Sr Technical Product Manager, AWS
"Peter led across product design, UX/UI, product research, and informational studies with a strong focus on customer outcomes…his contributions materially improved both the speed and quality of our research outputs, helping the team move faster with better-informed decisions."
Tyler Fleckenstein
Engineering Manager, AWS
"One of the most talented and intentional designers I've ever had the privilege of working alongside. What makes Peter rare is the depth of his design intelligence. His range is extraordinary…consistently demonstrating he can operate at any altitude."
Jonathan Nelson
Director of Marketing, Ministry Brands
"Peter has been a mentor and an inspiration to me since we met. He has always been eager to help and provide feedback…when he has assisted me on projects his work has always been stellar and on point. I would highly recommend him!"
Teysia Parks
Art Director, Salesforce
"The stuff we work on is notoriously technical but Peter has this way of taking really messy, complex infrastructure problems and turning them into something that actually feels intuitive for the user…he's honestly one of the best designers I’ve partnered with."
Parag Nandi
UX Designer, AWS
"Peter is that rare combination of human-first instinct and systems-level practice..his impact is clear and quantifiable. His enthusiasm is infectious, making him a natural leader…he's the sort of designer that cares as much about the people around him as he does his craft."
Matthew Epler
Principal Product Designer, Onebrief
"Peter is one of those rare designers whose talent is immediately obvious but whose impact goes far beyond what’s visible on the screen. His eye for design is impeccable, but what truly sets him apart is the way he works: with rigor, intention, and a genuine respect for the people around him."
Akshata Ketkar
Sr Technical Product Manager, AWS
"Peter led across product design, UX/UI, product research, and informational studies with a strong focus on customer outcomes…his contributions materially improved both the speed and quality of our research outputs, helping the team move faster with better-informed decisions."
Tyler Fleckenstein
Engineering Manager, AWS
"One of the most talented and intentional designers I've ever had the privilege of working alongside. What makes Peter rare is the depth of his design intelligence. His range is extraordinary…consistently demonstrating he can operate at any altitude."
Jonathan Nelson
Director of Marketing, Ministry Brands
"Peter has been a mentor and an inspiration to me since we met. He has always been eager to help and provide feedback…when he has assisted me on projects his work has always been stellar and on point. I would highly recommend him!"
Teysia Parks
Art Director, Salesforce
"The stuff we work on is notoriously technical but Peter has this way of taking really messy, complex infrastructure problems and turning them into something that actually feels intuitive for the user…he's honestly one of the best designers I’ve partnered with."
Parag Nandi
UX Designer, AWS
"Peter is that rare combination of human-first instinct and systems-level practice..his impact is clear and quantifiable. His enthusiasm is infectious, making him a natural leader…he's the sort of designer that cares as much about the people around him as he does his craft."
Matthew Epler
Principal Product Designer, Onebrief
"Peter is one of those rare designers whose talent is immediately obvious but whose impact goes far beyond what’s visible on the screen. His eye for design is impeccable, but what truly sets him apart is the way he works: with rigor, intention, and a genuine respect for the people around him."
Akshata Ketkar
Sr Technical Product Manager, AWS
"Peter led across product design, UX/UI, product research, and informational studies with a strong focus on customer outcomes…his contributions materially improved both the speed and quality of our research outputs, helping the team move faster with better-informed decisions."
Tyler Fleckenstein
Engineering Manager, AWS
"One of the most talented and intentional designers I've ever had the privilege of working alongside. What makes Peter rare is the depth of his design intelligence. His range is extraordinary…consistently demonstrating he can operate at any altitude."
Jonathan Nelson
Director of Marketing, Ministry Brands
"Peter has been a mentor and an inspiration to me since we met. He has always been eager to help and provide feedback…when he has assisted me on projects his work has always been stellar and on point. I would highly recommend him!"
Teysia Parks
Art Director, Salesforce
"The stuff we work on is notoriously technical but Peter has this way of taking really messy, complex infrastructure problems and turning them into something that actually feels intuitive for the user…he's honestly one of the best designers I’ve partnered with."
Parag Nandi
UX Designer, AWS
Experience
Experience
Threshold
Threshold
Founder / CEO
Founder / CEO
2018-2022
2018-2022
Founded and launched a three-sided marketplace enabling artists to host live events in fans’ homes and businesses; owned product vision, go-to-market strategy, brand, business model, research, and marketing.
Founded and launched a three-sided marketplace enabling artists to host live events in fans’ homes and businesses; owned product vision, go-to-market strategy, brand, business model, research, and marketing.
Amazon
Amazon
Sr UX Designer (L6)
Sr UX Designer (L6)
2022-Present
2022-Present
Led design of cross-service platform experiences at AWS, creating scalable systems and AI-assisted patterns that reduce cognitive load and unify complex workflows across enterprise environments.
Led design of cross-service platform experiences at AWS, creating scalable systems and AI-assisted patterns that reduce cognitive load and unify complex workflows across enterprise environments.
Case study
Case study
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